I’ve been hearing a lot, maybe too much lately about Mobile Strategy.
I’ve been to a few conferences lately and notice many more people taking notes than asking questions which leads me to believe not enough experimentation is happening in the market.
I should state right up front that I believe in product strategy, of which mobile is just another channel.
In my recent observations advocates of Mobile Strategy are typically niche/boutique design or development shops that only deliver mobile app development.
Firms that get it right address the product ecosystem of the customer experience: Web, smart phone, and tablet. As such we’re finding that customer interactions are spread across the ecosystem creating different needs within the different usage scenarios.
For example: A customer subscribes to the print version of people magazine, reads breaking celebrity news on the People.com website, and follows personal favorite celebs on the iphone app People Celebrity News Tracker.
To extract the most business value from mobile, orient to engage your customers on any one of these channels and define integrated solutions to leverage the strength of each platform.
As to mobile Native VS HTML5 we clearly orient towards the latter.
“Write Once, Adapt Many” is the way of the future.
Sound familiar? It should, the entire shift to client server web 15 years ago was based on this distribution shift.
“And where does User Experience strategy fit in?”
UX strategy per se as a professional service offering is very weak without full delivery capability to back it up. All too often firms engage creatives without an alignment to what is possible with technology. The answer? A more Agile approach to product development to test ideas in the market not on the whiteboard.
So what technologies then will enable your Platform Independent Mobile Channel?
“Ok, so enough big talk, what are you doing to position?”
Three Pillar delivers turnkey platform independent mobile solutions in several highly visibly key industry verticals: Media and Publishing, Entertainment, and Finance.
Last year Three Pillar acquired my company which focused on high-end user experience development using Ext JS and for the past year we have been growing internationally based a business focus on full lifecycle product development extending into mobile channels.